Link Tracking Report
Related Features:
Message Activity Report
Listrak’s Link Tracking Report gives you the information you need to build detailed profiles on each of your contacts. From the Message Activity Report, you can drill down to the Link Tracking report to view the email addresses of each of the contacts that clicked on a specific link in your message. From there, you can click on the Add to Profile button to store the information automatically in the individual profiles.
Knowing what links your contacts are clicking on gives your proof that the contacts are interested in that information. That way, you can customize your messages to each subscribers’ exact needs in future messages. Emails that contain relevant and targeted messages have higher open, read, and click-through rates and fewer unsubscribes and complaints. And Listrak’s Link Tracking Report can help you capture the data you need to ensure that each and every email you’re sending contains the right information for each individual subscriber.
For more information, or to see a demo, contact one of our email marketing experts today.
