Visual Tracking - Heatmaps
Listrak offers a number of metrics and reports that you may use to benchmark your campaign performance and measure your success. One of Listrak’s visual tracking tools is a Heatmap, which shows you a copy of your email message with an overlay of click amounts by heat index color. This gives you a quick snapshot of the number of clicks each link in your email has received and it allows you to make adjustments to your campaigns quickly if a link is under-performing.
Using Heatmaps during the testing phase is the fastest way to learn how your contacts are interacting with your messages as there are no numbers to crunch and little data to study and compare. Instead, users can see what links generated the most attention and which ones were ignored so designers can make last minute tweaks to the layout in order to improve performance.
For more information, or to see a demo, contact one of our email marketing experts today.
