Geo Tracking Report
Related resources:
Features:
Dynamic Profiling
Listrak’s detailed reporting allows you to view the number of people who opened, read, and clicked on your email messages by geographic location through its Geo Tracking Report. You can see the total number of opens, reads, and clicks by country, region, or state, which allows you to see which areas are responding to your messages the most and which ones aren’t as interested. You can use this information to segment your audience by location, targeting each area with relevant offers.
The Geo Tracking Report shows the total number of emails sent, opened, read, and clicked. You can drill down to the Geo Tracking Open Report by clicking on the total number of opens to see the number of opens by location. Likewise, you can get to the Geo Tracking Read Report and the Geo Tracking Click Report by clicking on the number in the appropriate column.
To drill down even further, you can click on the total number of opens, reads, or clicks to see the individual email addresses of the contacts that took the action, and you can save that information to the contacts’ profiles by clicking on the dynamic profiling “Save to Profile” button under Report Functions.
For more information, or to see a demo, contact one of our email marketing experts today.
