Email Marketing With Listrak

Message Delivery Report

One of the most important email marketing metric is the number of messages delivered.  This metric is so important because nearly every other metric is measured against it.  For example, to calculate the percentage of emails that were opened, email systems divide the number of opened messages by the number of delivered messages, not the number of sent messages. 

Listrak helps you keep track of your deliverability rates with its Message Delivery Report.  The report provides the number of messages that you attempted to send, the number of and percentage of messages that bounced, and the number of and percentage of messages that were delivered.  You may even sort the data by domain to see how your messages are performing by ISP.

From the Message Delivery report, you may drill down to the contact-level to view which contacts received the message and which ones bounced and why.  Listrak automatically removes hard bounces from your lists so you do not continue to mail to those subscribers as doing so damages your reputation. 

Managing your delivered messages will help keep your lists clean and your data valid, and Listrak’s Message Delivery Report is gives you an easy way to manage this information.

For more information, or to see a demo, contact one of our email marketing experts today.

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