Contact Activity Report
The only way to increase the relevancy of your email campaigns is to collect and analyze the data that each recipient generates when they open, read, or click on your messages. Listrak gives you a number of contact reports that show you what actions your recipients are taking on your messages. You can add the actions directly to their profiles so it’s easy to segment your lists. That way, you’re sure to send the right information to the right recipients at the right time.
Listrak’s Contact Activity Report gives you a high level view of how often each subscriber has clicked on your messages so it is easy to spot your active subscribers from the inactive ones. The report contains the email address of each subscriber, the overall number of times they have clicked on your messages, and the date of their last click. You may click on the email addresses to be taken to the specific contact details, campaign history, and click history for each contact.
For more information, or to see a demo, contact one of our email marketing experts today.
