- Email Marketing Features List
- List Management
- Content Management
- Campaign Delivery
- Advanced Deliverability
- Tracking and Analytics
- Robust XML-based API
- Professional Services
Content Management
Listrak includes many powerful content management features that enable firms to manage their brand assets for integration with email marketing campaigns easily. Listrak includes a full suite of tools within the template library for online content creation and storage. Additionally, Listrak can pull external content resources housed on your website for inclusion in your email marketing campaigns.
Integrated WYSIWYG HTML Editor
Listrak includes a powerful integrated HTML editor that allows even HTML novices to create great looking HTML email campaigns quickly and easily. Experienced HTML designers can also use the integrated HTML editor to make quick changes or insert custom Listrak personalization or profile tags.
Template Library
The template library serves as the central repository for your email marketing content. You can use any of our pre-made HTML email templates or you can add your own. Because Listrak supports multiple users, each with their own security level, you can define which templates are available to each user.
Content Library
The content library makes it easy for you to store and reuse blocks of HTML and text content to be used in Dynamic Content Containers. You simply have to write the content once and the system can automatically generate emails using this text.
Campaign Manager
Campaigns have been added to allow grouping of related messages for enhanced organization and reporting. The campaign manager allows you to create new campaigns and assign specific emails to each campaign.
HTML Forms Wizard
Listrak allows you to seamlessly integrate forms on your website with your Listrak account so you can easily and efficiently capture data in real time. Listrak allows you to define any number of custom data profile fields that fit your business needs. You can use our HTML Forms Wizard to generate web forms to capture data using those same profiling fields on your website.
Media Library
Listrak has added a media library in order to make it easier for email marketers to store, manage, and insert files to email campaigns while eliminating technical difficulties and dependency on in-house IT departments. Read more about the Listrak Media Library features.
RSS 2.0
Listrak RSS 2.0 gives users the ability to create, manage, and report on RSS feeds using RSS enabled emails sent via Listrak’s email marketing solution. It allows our clients to communicate with their customers, members, and subscribers more effectively using the power of RSS technology combined with the personalization of email marketing. The increased communication will lead to increased customer satisfaction and loyalty, and an increase in the bottom line. Read more about the Listrak RSS 2.0 features.
Content URL
One integral piece to managing your email marketing campaign content is to use content that exists on your website. You can use Listrak to pull content hosted on your website to compose an email campaign within Listrak. This method of content management allows for collaborative groups to manage email campaign content using tools and technologies currently in place within their organization. Email publishers can facilitate different work flow scenarios by posting all or portions of their email campaign on a website for inclusion in their email campaigns.
